VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
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Our Selection Process For
Best Programmatic Marketing Companies
Best Programmatic Marketing Companies
Our Selection Process For
Best Programmatic Marketing Companies
Best Programmatic Marketing Companies
Best
Top 10 Programmatic Marketing Companies
|
Rank |
Company Name |
Year |
Revenue |
Fulltime |
Active |
Client |
Pricing |
Major Clients |
Other Core |
Needs Analysis 
|
Real-Time Bid Automation
|
Targeting
|
Adaptability
|
Reporting Methods
|
Overall Score 0100GVGE |
Change in Rank |
Key Facts For GumGum, Inc.
-
- Major Clients:
- Jeep, Amazon, Vodafone, Target, Unilever,...
-
- Year Founded:
- 2014
-
- Fulltime Employees:
- 250 - 500
-
- Active Clients:
- 20+
-
- Revenue:
- $10 million - $50 million
-
- Client Retention Rate:
- 84
-
- Pricing:
- M
-
- Website:
- www.gumgum.com
Positive0%
Negative0%
Neutral0%
Key Facts For MOLOCO
-
- Major Clients:
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- molocoads.com
Positive0%
Negative0%
Neutral0%
Key Facts For Cardinal Digital Marketin...
-
- Major Clients:
- CoxMedia Group, Hilton, MedAssets, Papa Jo...
-
- Year Founded:
- 2009
-
- Fulltime Employees:
- 100+
-
- Active Clients:
- 550+
-
- Revenue:
- $5 million - $10 million
-
- Client Retention Rate:
- 90
-
- Pricing:
- M
-
- Website:
- www.cardinaldigitalmarketing.com
Key Facts For Beeswax
-
- Major Clients:
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- beeswax.com
Positive0%
Negative0%
Neutral0%
Key Facts For Sojern, Inc.
-
- Major Clients:
- Confidential
-
- Year Founded:
- 2014
-
- Fulltime Employees:
- 250 - 500
-
- Active Clients:
- 20+
-
- Revenue:
- $10 million - $50 million
-
- Client Retention Rate:
- 83
-
- Pricing:
- M
-
- Website:
- www.sojern.com
Positive0%
Negative0%
Neutral0%
Key Facts For Simplifi Holdings, Inc
-
- Major Clients:
- Confidential
-
- Year Founded:
- 2010
-
- Fulltime Employees:
- 250 - 500
-
- Active Clients:
- 68
-
- Revenue:
- $10 million - $50 million
-
- Client Retention Rate:
- 93
-
- Pricing:
- H
-
- Website:
- www.simpli.fi
Key Facts For Audience Town
-
- Major Clients:
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- audiencetown.com
Positive0%
Negative0%
Neutral0%
Key Facts For Liftoff
-
- Major Clients:
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- liftoff.io
Positive0%
Negative0%
Neutral0%
Key Facts For OpenX
-
- Major Clients:
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- openx.com
Positive0%
Negative0%
Neutral0%
Key Facts For Brandzooka
-
- Major Clients:
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- brandzooka.com
Positive0%
Negative0%
Neutral0%
Evaluation Criteria: Programmatic Marketing Companies
Needs Analysis
During our analysis of programmatic marketing companies our research team delves into the processes used by the vendor to identify the needs and objectives of their clients. It is important to establish what the client is looking to achieve from their advertising and marketing initiatives from the very start to know how to programmatically structure their campaign.
Real-Time Bid Automation
Bid automation is the most critical aspect of the programmatic marketing process. Our research team delves into how the vendor achieves real-time bid automation in terms of the proprietary tools and strategies being used, the professionals involved in the decision making, and which channels they are able to target with their automation.
Targeting
Targeting is another critical part of our evaluation process. Our research team delves into how accurately the vendor can assess a visitor in real-time when compared to the audience their client is looking to reach. It's important for bidding to be automatically adjusted based on the relevance of the audience based on a number of crucial factors.
Adaptability
Often times the requirements of a client change from time to time either as their industry changes or as the interests of their audience change. Our research team examines the adaptability of various programmatic marketing companies to understand the efforts that must be invested in order to make both simple and complex changes.
Reporting Methods
How the programmatic marketing company defines success and the metrics presented to the client are critical for the client to understand and see the value from their marketing and advertising. Our research team examines the reporting process and the variables used in the reports to present a comprehensive view of their marketing initiatives.
