VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
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Our Selection Process For
Best Market Research Companies
Best Market Research Companies
Our Selection Process For
Best Market Research Companies
Best Market Research Companies
Best
Top 5 Market Research Companies
|
Rank |
Company Name |
Year |
Revenue |
Fulltime |
Active |
Client |
Pricing |
Major Clients |
Other Core |
Needs Analysis 
|
Research Strategy
|
Resources
|
Methodology
|
Reporting Methods
|
Overall Score 0100GVGE |
Change in Rank |
Key Facts For DMA
-
- Major Clients:
- Jet.com, TripAdvisor.com, Kohler, Williams...
-
- Year Founded:
- 2002
-
- Fulltime Employees:
- 80+
-
- Active Clients:
- 500+
-
- Revenue:
- Above $10 million
-
- Client Retention Rate:
- 96
-
- Pricing:
- M
-
- Website:
- www.digitalmarketingagency.com
Positive
99.1%
Outstanding Digital Agency: A Comprehensive Review of Exceptional Service and Results
Overall, my experience with this digital agen...
Hugo Bravo Pinilla
Key Facts For Arcane Marketing
-
- Major Clients:
- SelectHealth, Line-X, Copag, Headsets Dire...
-
- Year Founded:
- 2015
-
- Fulltime Employees:
- 30+
-
- Active Clients:
- 100+
-
- Revenue:
- $3 million - $5 million
-
- Client Retention Rate:
- 98
-
- Pricing:
- L
-
- Website:
- www.arcanemarketing.com
Key Facts For Layla Nielsen & Co.
-
- Major Clients:
- NBC Universal Comcast Corporation, Nestle...
-
- Year Founded:
-
- Fulltime Employees:
- 2 - 9
-
- Active Clients:
- 39
-
- Revenue:
- Under $250,000
-
- Client Retention Rate:
- 92
-
- Pricing:
- M
-
- Website:
- laylanielsen.com
Positive0%
Negative0%
Neutral0%
Key Facts For IQVIA, Inc
-
- Major Clients:
- Confidential
-
- Year Founded:
- 2016
-
- Fulltime Employees:
- 25,000+
-
- Active Clients:
- 20+
-
- Revenue:
- $1+ billion
-
- Client Retention Rate:
- 88
-
- Pricing:
- L
-
- Website:
- www.quintiles.com
Positive0%
Negative0%
Neutral0%
Key Facts For Gartner, Inc
-
- Major Clients:
- Amway, Hype Cycles, Cloud Computing, IT Ma...
-
- Year Founded:
- 1980
-
- Fulltime Employees:
- 10,000 - 25,000
-
- Active Clients:
- 48
-
- Revenue:
- $1+ billion
-
- Client Retention Rate:
- 90
-
- Pricing:
- M
-
- Website:
- www.gartner.com
Evaluation Criteria: Market Research Companies
Needs Analysis
During our evaluation of market research companies our research team dives into the amount of effort that is placed in learning about and understand the business needs of the client prior to conducting market research. Does the vendor conduct a needs assessment to create a baseline expectation? How far do they go to ensure that they are providing their client with research that achieves the objective.
Research Strategy
Different research agencies will conduct their research using different methodologies. During our evaluation of market research companies we investigate with their internal processes and strategies are for conduct research about specific markets. Does the methodology change based on the requirements or the type of research being conducted? How was the strategy devised?
Resources
Often times the quality of research being conducted comes down to the quality and accuracy of the resources used during research. Our researchers scrutinize where researchers acquire their information and which channels they value. Do they have guidelines for which resources to choose over others? How do they cite their sources? How do they organize all of their internal resources?
Methodology
Having a strong methodology that researchers rely on is a key indicator of an effective market research firm. During our evaluations of different market research firms we analyze the methodology that they have in place that determines how research is conducted. We also compare how deep the methodologies control the research and whether or not they serve as a strong guideline for conducting research.
Reporting Methods
One of the most important aspects of a market research campaign involves how it is organized and reported. Our research team compares how information is being delivered to the client and whether the briefing and conclusion drawn from the research is being delivered to the client in a way they can easily understand it. Is the end product something useful to the client, or does it fail to convey the results of the research.
