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Software
Our Selection Process For
Best Enterprise Web Analytics SaaS
Best Enterprise Web Analytics SaaS
Our Selection Process For
Best Enterprise Web Analytics SaaS
Best Enterprise Web Analytics SaaS
Best
Top 5 Enterprise Web Analytics SaaS
|
Rank |
Company Name |
Year |
Revenue |
Fulltime |
Active |
Client |
Pricing |
Major Clients |
Other Core |
Implementation 
|
User Interface
|
Timeliness
|
Accuracy
|
Customization
|
Overall Score 0100GVGE |
Change in Rank |
Key Facts For DMA
-
- Major Clients:
- Jet.com, TripAdvisor.com, Kohler, Williams...
-
- Year Founded:
- 2002
-
- Fulltime Employees:
- 80+
-
- Active Clients:
- 500+
-
- Revenue:
- Above $10 million
-
- Client Retention Rate:
- 96
-
- Pricing:
- M
-
- Website:
- www.digitalmarketingagency.com
Positive
99.1%
Outstanding Digital Agency: A Comprehensive Review of Exceptional Service and Results
Overall, my experience with this digital agen...
Hugo Bravo Pinilla
Key Facts For Arcane Marketing
-
- Major Clients:
- SelectHealth, Line-X, Copag, Headsets Dire...
-
- Year Founded:
- 2015
-
- Fulltime Employees:
- 30+
-
- Active Clients:
- 100+
-
- Revenue:
- $3 million - $5 million
-
- Client Retention Rate:
- 98
-
- Pricing:
- L
-
- Website:
- www.arcanemarketing.com
Key Facts For iCrossing, Inc
-
- Major Clients:
- DeKuyper, Toyota, LG Electronics, Beam Sun...
-
- Year Founded:
- 1998
-
- Fulltime Employees:
- 500 - 1,000
-
- Active Clients:
- 100+
-
- Revenue:
- $50 million - $100 million
-
- Client Retention Rate:
- 90
-
- Pricing:
- H
-
- Website:
- www.icrossing.com
Key Facts For Ionic Media, Inc.
-
- Major Clients:
- Aktana, Anthem, Apmex, The Food Lovers, ne...
-
- Year Founded:
- 2009
-
- Fulltime Employees:
- 10 - 50
-
- Active Clients:
- 2,000+
-
- Revenue:
- $1 million - $5 million
-
- Client Retention Rate:
- 97
-
- Pricing:
- M
-
- Website:
- www.addion.com
Positive0%
Negative0%
Neutral0%
Key Facts For JEMSU
-
- Major Clients:
- , Papa Johns, Zagg, Trimble, Office Evolut...
-
- Year Founded:
- 2010
-
- Fulltime Employees:
- 10 - 50
-
- Active Clients:
- 73+
-
- Revenue:
- $1 million - $5 million
-
- Client Retention Rate:
- 95
-
- Pricing:
- L
-
- Website:
- www.jemsu.com
Evaluation Criteria: Best Enterprise Web Analytics SaaS
Implementation
Easy Implemented Tracking
During our analysis of enterprise web analytics platforms we spend time understanding how much effort is required by the end user to implement their solution into their existing infrastructure. The software should provide some instruction and tools to be used to integrate the web analytics platform into their content management system or into proprietary systems used to create and display content on the world wide web.
User Interface
Easy to Use Interface
Users of web analytics solutions expect a platform to be usable and intuitive. Our analysis of web analytics SaaS platforms revolves around an in-depth analysis of the different functions and visual display of different aspects of the software. We analyze how the software is displayed and functions compared to how most users would expect a particular function to work to ensure the user will have an easy time adapting.
Timeliness
Quick Response Times
It is important for the software to quickly update information on-the-fly in order to provide users with access to up-to-date information at all times. Users are expecting the information to be current in order to give them the ability to make marketing and business decisions quickly. Web analytics software is supposed to give marketers inside information on their audience, it is important for the information to be up-to-date.
Accuracy
Ability to Measure Accuracy
In addition to ensuring that the information is updated in a timely manner, it is important for the information to be as accurate as possible. When users of the software are viewing information relevant to their use, the information needs to contain as much information as possible and the information associated with the visitor should provide the user with accurate information about their live audience.
Customization
Tailor Features to Use
There should also be a degree of customization within the web analytics platform to ensure that users will be able to view and organize the information they are most interested in based on their usage scenario. Since not all marketing and advertising campaigns run on the same metrics or under the same goals and objectives, it is important to be able to customize and tailor the interface to better meet their objectives.
